In recent years, sneakers have become a booming market, with some rare or limited pairs selling for tens of thousands of dollars. This has led to sneaker collecting becoming a legitimate investment opportunity, and with enough knowledge and the right selection of sneakers, a person can make a fortune reselling sneakers. However, this is not for everyone, as you not only need knowledge of the sneaker market, but also a place to store all the sneakers you plan to sell. A simpler alternative, therefore, is to invest in the shares of the manufacturers themselves. So here we give you a list of the ten most profitable sneaker companies with the potential to appreciate in value. (Companies are listed at random and their number in this list does not equal their potential in the stock market).
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10. Li-Ning (Li Ning Co Ltd)
Net income in 2020: $246 million (source: Li-Ning Annual Report 2020)
Li-Ning was founded in 1990 by former Chinese gymnast Li Ning. After a few years, it became one of the biggest sports brands in China and gradually expanded into international markets. The company focuses on producing high-quality and innovative sports equipment, which includes not only shoes and clothing, but also sports accessories such as balls and bags. Li-Ning also focuses on developing new technologies that enhance athletes’ performance and improve their sporting experience.
In recent years, Li-Ning has become a major sponsor of several sports teams and events, such as the Olympic Games. The company also cooperates with many athletes from all over the world and its products are popular among professional athletes and ordinary people. Li-Ning strives to be innovative and responsive to current trends in sports equipment in order to remain competitive in the market. Li-Ning is also interested in sustainability and reducing its impact on the environment. For example, in 2020 they introduced a new sportswear collection that was made from recycled materials. The company also actively supports the development of sports in China and encourages talented young athletes.
Overall, Li-Ning is a major sports brand that offers quality and innovative sports equipment. Its growth and expansion into international markets has made it an attractive investment opportunity and one of the largest sports brands in China and Asia.
9. Asics (Asics Corp)
Net income in 2020: (loss of) $16 million (source: ASICS Annual Report 2020)
Asics is a Japanese company specializing in the production of sports shoes and clothing. The company was founded in 1949 under the name Onitsuka Co., Ltd. and later renamed to Asics Corporation. The name Asics is an abbreviation of the Latin phrase “Anima Sana In Corpore Sano”, which means “a healthy mind in a healthy body”. Asics focuses on developing innovative products and technologies that help athletes perform better. Some of the most well-known technologies include the Gel Cushioning System for shock absorption and Duomax for foot stabilization. Asics is particularly popular in running shoes, but also offers products for other sports such as tennis, volleyball and basketball. Asics is now one of the world’s largest brands of sports shoes and apparel with offices and retailers all over the world.
Despite a loss in 2020, the company’s stock has performed well in recent years, with sales and profits steadily rising. Asics is expanding its global footprint and focusing on emerging markets such as China and India. The company’s commitment to sustainability and social responsibility is also an important factor in its success, making it an attractive investment opportunity for those looking for long-term growth potential. Asics’ strong brand reputation and commitment to innovation means a great opportunity for investors to see stable growth in the stock.
8. New Balance
Net income in 2020: Not reported
New Balance is an American company producing sports shoes, clothing and accessories with a rich history. The company was founded in 1906 in Boston and began producing orthopedic shoes. Over the years, New Balance has become one of the largest athletic shoe brands in the world, known for its innovative design and the quality of their products.
New Balance focuses primarily on running shoes and apparel, but also offers products for other sports such as tennis, golf and baseball, and also produces trendy sneakers and apparel for everyday wear. It also prides itself on the fact that many of its products are made in the USA or the UK. The company is proud of the quality of its products and uses the best materials and technology to produce sports shoes and clothing. New Balance also works with a number of top athletes to test and improve its products. These athletes include runners Emma Coburn and Sydney McLaughlin and baseball player Francisco Lindor.
Unfortunately, New Balance is a privately held company, which means it is not currently available for investment. Still, it’s possible that it could go public in the future, which is why we didn’t want to leave it out of this list.
7. Under Armor (Under Armour Inc Class A)
Net income in 2020: $184 million (source: Under Armour Annual Report 2020)
Under Armour is an American company that manufactures sportswear, footwear and other equipment. Founded in 1996 by former college football player Kevin Plank, who wanted to create a shirt that would keep players dry and comfortable during sports. Today, Under Armour is one of the largest sports equipment manufacturers in the world with worldwide sales. Under Armour prides itself on its innovative technologies, such as HeatGear, ColdGear, StormGear and Charged Cushioning, which ensure athletes’ comfort and performance in any weather.
Under Armour is also active in promoting sports and supports many sports teams, including the University of Maryland, Auburn University and Tottenham Hotspur FC. Some of the most well-known sponsored athletes include Steph Curry, Tom Brady, Lindsey Vonn, Michael Phelps, as well as actor Dwayne “The Rock” Johnson.
The company’s shares have also performed well in recent years, consistently rising and increasing revenues. Under Armour’s commitment to innovation and technology has helped build a loyal customer base and drive sales. The company is also expanding into new markets and product lines such as footwear and lifestyle apparel. As with most of the companies on this list, Under Armour’s commitment to sustainability and social responsibility is also an important factor in its success. Under Armour’s focus on innovation and its current low stock price make the company a promising investment opportunity for those looking for long-term growth potential in the competitive sports industry.
6. Anta Sports (ANTA Sports Products Ltd)
Net income in 2020: $748 million (source: Anta Sports Annual Report 2020)
Anta Sports, full name Anta Sports Products Limited, is a Chinese company that specializes in the production of sports equipment and footwear. Founded in 1994 and based in Fujian Province, the company has become one of the largest sporting goods manufacturers in China.
Anta Sports gained public attention in 2015 when it became the official sporting goods supplier for the Chinese team at the Summer Olympics in Rio de Janeiro. This success helped Anta Sports strengthen its position in the Chinese market and gain recognition abroad. Currently, the company works with many athletes, including Chinese basketball player Kevin Dur, as well as various sports teams such as the Golden State Warriors basketball team.
Anta Sports is committed to being a sustainable company and has invested in research and development of eco-friendly materials in recent years. The company is also working to reduce its environmental impact and limit the use of plastics in the packaging of its goods. Currently, Anta Sports operates not only in the Chinese market but also abroad, especially in Southeast Asia, Europe and Australia.
Anta Sports is a publicly traded company listed on the Hong Kong Stock Exchange. The Company’s shares have performed well in recent years and with the increasing demand for sporting goods and healthy lifestyle, Anta Sports is expected to continue to grow and strengthen its position as one of the leading sporting goods brands in the world. This makes it an attractive investment opportunity in the global sports industry.
5. VF Corporation (VF Corp)
Net income in 2020 : $679 million (source: VF Corporation Annual Report 2020)
VF Corporation is an American company that was founded in 1899 as the Reading Glove and Mitten Manufacturing Company, but later expanded into other areas and today owns several brands, including Vans, The North Face, Timberland, Dickies and others. The company focuses on manufacturing sportswear, as well as workwear and outdoor gear.
VF Corporation is also a socially responsible company. In 2019, the company released a sustainability report outlining its sustainability efforts and its commitment to continued improvement. Part of this effort is to improve conditions for employees of the companies they work with. VF Corporation is a strong and successful company with clear values. Its commitment to sustainability and diversity makes it one of the leading players in the apparel and footwear market and shows that it can be a profitable company while serving people and the planet well.
The company’s shares have performed well in recent years, showing steady growth and increasing sales. VF Corporation’s diverse brand portfolio, commitment to sustainability and focus on innovation make it another promising investment opportunity.
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4. Skechers (Skechers USA Inc)
Net income in 2020: $99 million (source: Skechers Annual Report 2020)
Skechers is an American company specializing in the manufacture of footwear and other sports equipment, that was founded in 1992 in California and today is one of the world’s largest footwear manufacturers. Skechers is known for its comfortable and trendy footwear that has become popular among athletes, celebrities and people looking for fashionable and comfortable footwear. Skechers offers a wide range of footwear for various activities including running, walking, training, golf and other sports. In addition to footwear, the company also offers apparel and other accessories such as bags and watches.
Skechers also works with a number of athletes and celebrities to promote its products. Some of the most important collaborators include former football player David Beckham, golfer Matt Kuchar, actress Meghan Trainor and many others. Skechers is also committed to sustainability and contributing to the environment. The company uses recycled materials and manufactures some products using new technologies such as the use of 3D printing. Skechers has become a popular brand around the world and currently has offices in many countries, including the US, Canada, Europe, Asia and Australia.
Skechers is a publicly traded company listed on the New York Stock Exchange. The company’s stock has performed well and grown steadily in recent years. In 2020, despite the problems caused by the COVID-19 pandemic, Skechers reported a 9.9% increase in net sales and a 12.1% increase in earnings per share from the previous year. All of this suggests that Skechers could be a potentially profitable investment in the future.
3. Puma (Puma SE)
Net income in 2020: $90.1 million (source: Puma Annual Report 2020)
Puma is one of the world’s most famous brands of sportswear, footwear and accessories. It was founded in 1948 by Rudolf Dassler in Germany, who was also the co-founder of Adidas. Since then, Puma has become a global brand with a presence in many countries around the world. Puma specializes in sportswear and footwear for various sports such as running, basketball, football, golf and more. The brand also offers fashionable clothing and footwear for everyday wear.
Puma strives to combine high quality, style and performance into every product it offers. One of the key factors in Puma’s success is innovation. The company regularly invests in research and development to ensure that its products are always cutting-edge and meet the needs of its customers. In addition, Puma is also committed to sustainability and social responsibility. The company has a vision to become the most environmentally responsible brand in the sports industry and strives to minimize its impact on the environment and contribute to good social change.
Today, Puma is one of the largest sportswear brands in the world, with a presence in many countries and a network of stores all around the world. The company is constantly striving to innovate and improve its products to maintain its position in the market and remain a popular brand among athletes and fashion enthusiasts alike.
The company’s stock has performed well in recent years and despite a drop in revenue in 2020, the company has recovered. Like many other brands in the industry, Puma’s focus on innovation and sustainability has given it the potential to continue to grow in the stock market.
2. Adidas (Adidas AG)
Net income in 2020: $493 million (source: Adidas Annual Report 2020)
Adidas is one of the biggest and most famous sportswear and footwear brands in the world. The company was founded in 1949 by German entrepreneur Adolf Dassler and originally specialized in the production of sports shoes. Since then, it has grown and today offers a wide range of products, from sportswear and footwear to fashion accessories.
In 2021, the company was ranked number 8 on Forbes magazine’s list of the world’s biggest brands. Adidas is also known for its sponsorship deals with the biggest names in sports such as Manchester United, Real Madrid and Bayern Munich. Some of the most famous sponsored athletes include footballer Lionel Messi, basketball player James Harden and tennis player Caroline Wozniacki.
Currently, Adidas is growing in popularity in Asia and North America, where it is becoming increasingly popular among younger generations. The company is also investing in digital technology to better communicate with younger customers and keep up with current trends. With expansion into new markets and innovative designs, Adidas is expected to continue to grow and attract more and more customers around the world. All of this shows that Adidas is next on the list of great investment opportunities in the world of sports and fashion.
1. Nike (Nike Inc)
Net income in 2020: $2.54 billion (source: Nike Annual Report 2020)
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Nike is one of the largest manufacturers of sports equipment in the world. It was founded in 1964 as Blue Ribbon Sports, but changed its name to Nike in 1971 and began using its famous logo. The company has become famous not only for its quality sports products, but also for its successful marketing campaigns and sponsorships of sports stars.
Among the most famous is the Air Jordan brand, created for basketball player Michael Jordan, which has become one of the most successful products in the company’s history. Nike is also known for its sponsorship programs and collaborations with major sports teams and individuals. Some of its sponsored teams include Manchester United, FC Barcelona and Paris Saint-Germain. Famous athletes who have partnered with Nike include LeBron James, Cristiano Ronaldo, Serena Williams and others. In addition to sports-related products, Nike has also expanded into lifestyle and fashion categories, working with major designers and celebrities such as Virgil Abloh, Kanye West, as well as brands such as Louis Vuitton and Dior.
Nike has a global presence and its products are available in more than 190 countries. Despite its immense size and success, Nike continues to strive to improve its products and push the boundaries in sports equipment. With its innovative approach and strong marketing, Nike is not only one of the most important players in the sporting goods market, but also one of the most successful and well-known brands in the world.
The company’s shares are listed on the New York Stock Exchange under the symbol NKE. Nike has seen steady growth in sales and profits in recent years, thanks in part to its focus on innovation and its ability to adapt to changing market conditions. This makes Nike arguably the best investment opportunity in the world of sports and fashion.
Author: Bronislav Theuer